Our Search Engine Optimization Solutions

Natural Search Engine Optimization

Anyone can pay to be on the top of the Search Engines but you have to have a quality site with quality content to be at the top in the "Natural or Organic" results. This is what we specialize in.

We have the search engine optimization solution! Our Packages include search engine optimization, and we are dedicated to get the job done when it comes to search engine optimization and here is what we do with our search engine optimization:

Key Word Research
Before you can optimise your web pages you need to research the appropriate keywords and phrases that are actually searched for by your prospective visitors. This can be completed by 555 web design who will research and collate all the relevant keywords and analyse your web pages to compare your current pages, or we will make sure your new pages are correctly balanced with our keyword analysers to contain the most relevant and searched for key words and phrases.

Keywords, page titles and descriptions and content management
For the creation of page titles and keyword rich descriptions, the adaptation of main page content and all the page text to provide focus to the page topic, and enabling the search engines to really understand what your specific pages are and your website is about.

Creation of Page Titles, Keywords & Descriptions
Any important pages of your website that you wish to be found for searches including the home page or sub pages must be clearly identified by creating a suitable Title in the tags header code to clearly identify the page title for the Search Engine. The Meta Keyword Tag permits you to add the appropriate keywords and phrases into the page header to again inform the Search Engine what the page will contain.

Lastly the Meta Description Tag allows you to describe your web page which permits you to influence the appearance of the search results in some Search Engines as this description will be used by the Search Engine when they display your listing.

Search Engine & Directory Submissions

Unlike most companies we at 555 web design offer a fully managed human operator submission service which is tailored to suit your specific site’s requirements. We only submit your website to relevant search engines and directories. We don’t throw mud at the wall in a vain hope that some of it sticks, we do the job properly to obtain the optimum results and effectiveness for your website promotion and marketing campaign.

We can offer a range of manual submission services to suit your budget. Here are some examples of our charges and your expected submissions (excluding any submission fees). Example 1 directory = £1

The cost of this service will vary depending upon your needs, such as whether you only require free submissions or paid ones. Leading search engines and directories such as Google, Yahoo and MSN will eventually index and add your site to their database and list your site according to their set criteria. These leading search engines are powerful enough to send out robot spiders to your website once it is live. It is then a matter of time to move up the ladder. It is therefore not really necessary to continually submit to these major search engines. Instead it’s more important to manage and improve your site if you wish to improve your site listing, which will take time.

It is, however, important to submit your website to the mid range and thousands of other more product or topic specific search engines. This requires manual involvement to complete each submission. It is possible to pay for automated submission to a number of search engines, but we do not think this is good advice. This is because more and more directories and smaller search engines are continually placing barriers to prevent such automated submission software. Most automated services will submit your website to largely irrelevant and inappropriate "free for all" directories purely to obtain a link. They promise you a 'quick fix' for a nominal amount of money to hundreds or thousands of directories.

Should I pay for a Submission?
An increasing number of directories (approximately 25%) are now asking for a small submission fee for each submission and this trend is increasing every month. The fee may only be £5 to £10 but, considering there are thousands of relevant directories, this service of submitting your website could well cost you thousands of pounds in the future.

We give you the choice of paid submission or free or a combination of both
Directories have differing application forms. Some are long or complex and others only ask a couple of questions for submission. Virtually all directories and search engines will send a confirmation email to you, which normally require a response and some action. Some of these confirmation emails will ask further questions, such as keywords and the completion of supplementary information to support your submission. If you fail do this within the time period then your submission is automatically deleted and the submission will have been wasted.

Most free directories will review your submission and decide to list your website within 4 to 6 weeks and some will do it in days. The majority of directories will entice you to pay for submission to obtain an express review service within 7 days. This is not, we feel, really necessary, as you are better off spending that money on more submissions, rather than less submissions with a quicker review period.

Why Do I have to keep submitting my website?
This is a good question. The reason why you need to maintain a continued programme of submission is because the majority of smaller search engines and directories will only retain your website in their database for a short period of time, such as 4 or 6 months, then automatically delete it. We need to resubmit your site, periodically, to make sure you stay listed in those directories.

Submission Conclusion
As you can see, the submission to relevant search engines and directories that are appropriate for your website topic is not as simple as some make out. It is very labour intensive, and, if done correctly and effectively, requires attention to detail, follow up procedures and is best completed by human beings. We at 555 web design know what we’re doing and have created a manual submission service which we feel is second to none for optimum effectiveness. We can offer you a very personal service at a low competitive cost. We promise to submit your site to relevant search engines and directories and to the correct category, which is vital. Our trained staff will complete all submission forms and deal with confirmation emails to complete the task from beginning to end.

Search Engine Submission
Despite what you may think there are more Search Engines and Directories to submit your new website to. Yahoo, MSN, AOL, ASK, Google are only the major names and there are literally several thousand smaller more product specific search engines and directories, we can submit your site to on a regular basis. This is a service that needs to be done on a regular basis to include sub pages to hundreds of search engines every MONTH. This is a service that requires regular attention as it is not good enough to submit your sites pages once.

Search Engine Marketing (SEM)

Pay per click PPC search engine marketing - the mysteries revealed
Without doubt the most effective and measurable method of online advertising today is through Pay Per Click - PPC search engine marketing - SEM.

What is Pay Per Click - PPC?
The majority of search engines (i.e. Google, Yahoo & MSN) sell premium listings, usually the first few results, on a cost per click basis.

Why does Pay Per Click work so well?
Pay Per Click listings work because they put your company in front of people looking for your products or services.

When a potential customer arrives at your website, they have already searched for products or services you offer. This makes them a pre-qualified lead, with a high chance of them purchasing your products or services.

Open Your Own Search Engine Accounts
If you would prefer not to use an agency to manage your search engine advertising, open pay per click search engine accounts here.

For More Information about our search engine optimization services please Contact Our Friendly Team Members at info@555webdesign.co.uk