Pick a Good Web Hosting Company

Posted By: Alex Web Hosting
Pick a Good Web Hosting Company

The most important factor is that your website should have its own "static" IP address. In other words, its numeric IP address should be stable, and not be different every time someone types in your URL--that's called a "dynamic" IP Address and is typical of Windows IIS Hosting.

Big hosting companies typically use "dynamically assigned" IP addresses which work this way: when someone types in your URL into his browser, the HTTP request is presented to your hosting company's server, which quickly assigns an IP address to your website files on its server and connects the visitor to your files. Some search engines don't like this, for various technical reasons.

But more importantly, if your web hosting company has some "bad hats" (spammers or pornographers or whatever) who have been banned from search engines for good reason, your site could also be banned "by association" because, to the Search Engine your site's IP address looks to be that of the bad hats. In the eyes of the search engines it has an identical numeric IP address -- the one that belongs to your web hosting company.

If you are serious about getting good search engine rankings for your site, you need to have a static IP address of your own. If you don't know whether you do or not, call or email your web hosting company and find out whether your IP address for your site is static or dynamic.

If it a static IP address, they should be able to tell you exactly what your static numeric IP address is. Find out what that is. For example, the static numeric IP address for Words in a Row is: . You should be able to substitute your numeric IP address after the "http://______", type that into your browser and go directly to your website.

In our experience, with all other factors being equal, the site with its own static IP address will rise to the top at the search engines over those with dynamic IP addresses. This is something your hosting company may dispute--especially if they don't provide static IP addresses.

Approximately 97% of all IP addresses on the web are dynamically assigned, so do not be surprised if your site has a dynamic IP address when you check it.

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