Add your own templates to re-use over and over again
Embed a “subscribe” form on any website
Automatic unsubscribe link in every email
Preview the newsletter in your browser before sending it
WYSIWYG newsletter editor
Upload pictures into your e-newsletters
Send yourself a preview newsletter email before sending out to everybody
Automatically convert links and images into trackable items, so you can see how many people open your newsletters
See a live counter as the emails are getting sent out
Pause a send as it’s going (if you realised you made a mistake)
Re-send old newsletters to new members who haven’t received them yet
Unsubscribe members manually through the admin interface
Add members to the database manually through admin
Customise the “subscribe” and “unsubscribe” pages
Uses the popular PHPMailer to send out emails via SMTP
Ability to edit members who are already subscribed
A-Z buttons for quick members searching (surprisingly tricky when you throw in pagination, searching and csv export)
Double opt-in confirm link in email
Automatic “view this newsletter online” link at top of outbound emails
A “which links were clicked” overlay
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Compared to other marketing methods, email marketing is the cheapest on several levels. As there is no physical material required, the initial start-up cost is virtually nothing. Furthermore, there is no need to dedicate several members of staff and man hours to email marketing as all of it can be done from one computer. It doesn’t matter how large a company you are, a successful email marketing campaign can be run from one computer by one person.
Professional campaigns created easily
No longer do you need a team of technical designers and specialist software to create your own professional looking marketing campaign. Good email marketing systems will come with in-built WYSIWYG (What You See Is What You Get) editors that will create the HTML coding for you so you can just concentrate on the design.
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